| |
| |
|
RealtyU Acquires C-CREC Designation
Possible paradigm shift in the way real estate could be conducted
Laguna Niguel, CA, April 9th, 2003 - RealtyU, the nation's largest network of real estate Educational Organizations, announced today that it had acquired the rights to the Consumer-Certified Real Estate Consultant (C-CREC®) designation course. "The C-CREC® course and designation will be available to all 37 RealtyU Affiliate Educational Organizations by mid May" said Stefan Swanepoel, Chairman and CEO of RealtyU.
The acquisition follows hot on RealtyU's move last month when it acquired the Senior Housing Specialist course. "The real estate brokerage industry is fundamentally changing," said Swanepoel, himself one the nation's leading visionaries and authors, and "we at RealtyU feel that although fee-based services is still a relatively new concept" he said, " there is little doubt that it is an important and growing trend."
Authored by well-known real estate educator Julie Garton-Good, DREI, the C-CREC® designation course pioneered fee-for-services education internationally certifying more than 1,000 designees in forty-two states, Canada, and Australia since late 2000. The course, available in both online and classroom formats, helps real estate professionals reinvent their services into a more consumer-focused approach while adding unbundled, a la carte profit centers for the brokerage. Additionally, the parent organization, the National Association of Real Estate Consultants (NAREC), interfaces with consumers to help them locate C-CREC® designees to meet their needs. "We're excited to be partnering and working with Swanepoel and RealtyU. They're a dynamic real estate education force that's leading the industry in cutting-edge topics," remarked Garton-Good.
Real estate organizations within the RealtyU network offers a very wide selection of courses including pre-licensing, marketing, sales, real estate law, relocation, new home sales, land brokerage and commercial. According to Swanepoel it is important for RealtyU to remain at the leading edge of new developing business models. "We were the first educational group to embrace buyer brokerage when REBAC first launched their ABR course in 1994 and we are again involved at the early stages of fee-for-services," he said.
Garton-Good first used fee-for-services consulting more than two decades ago as a real estate broker. "Not only was it enjoyable and profitable, it allowed me not to compete with the agents in the brokerage I was growing at the time", said Garton-Good. In 1997 when Garton-Good interviewed hundreds of consumers to determine what they liked, disliked, understood and were confused about in the real estate process, the findings led her full circle back to fee-for-services. "It's not that consumers' don't want to work with and pay professionals, it's just that they want more options than the industry has given them in the past. A la carte real estate services and corresponding fees achieve that and pay the professional for what they do, when they do it. It's a win/win for consumers and professionals alike."
More Information
More about Julie Garton-Good
Julie's real estate career spans three decades as a broker, educator, author and syndicated columnist. She is the sole three-time recipient ('84, '95, '02) of the prestigious international "Real Estate Educator of the Year" award from the Real Estate Educators Association. She has authored six real estate books including "All about Mortgages" and "Real Estate a La Carte" and is the only woman to make NAR's "Twenty-five Most Influential People" list
twice---in 1997 and again in 2000. For more information, visit the websites at
www.narec.com and www.juliegarton-good.com
More about RealtyU
The RealtyU network consists of 37 accredited schools that serve almost all 50
states in the United States and five provinces in Canada. Collectively, RealtyU
has some 400 qualified and licensed educators that offer some 6,000 different
classes to the real estate industry every year. Each affiliate is independently
owned and operated but the educators cooperate closely on various levels, especially
with regard to creating and approving new courses, technology, national contracts,
marketing and the very necessary ongoing educational R&D. RealtyU is expected
to educate over 200,000 real estate professionals in 2003, making it the largest
educational network in the real estate industry. For more information, visit
the RealtyU web site at: www.RealtyU.com |
|
| |
|
|
