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Realty-Reality
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Source:
About.com
©2001
It's no secret that the real estate industry is in a state
of change. Some experts are predicting that the industry will change more in the
next 5 years than it has in the last 100 years. One such
change is in the way real estate professionals offer their services.
The
term "unbundled" is beginning to show up a lot more often these days.
It's showing up at MLS conferences and there seems to be a lot of thought going
into it throughout the real estate industry. In a survey conducted by "Mr.
Internet" Michael Russer showed that there is considerable interest in 'fee
for service' brokerages. His survey suggests that as many as 85% of brokers and
agents would be interested in at least taking a class of unbundling real estate
services.
NAREC
Long time real estate educator and
author, Julie Garton-Good has recently formed the National Association of Real
Estate Consultants which offers the Consumer-Certified
Real Estate Consultant (C-CRECtm) designation for real estate agents.
"Consumers
expressed loud and clear, 'We need unbiased information, flexibility and
empowerment when it comes to making a variety of real estate decisions and we
will gravitate to the most cost-effective, accessible source to get it."
According to Garton-Good, "this became the catalyst in my drive to unbundle
the real estate agent into a fee-for-services real estate consultant and the
template for the Consumer-Certified Real Estate Consultant designation."
The
C-CRECtm designation stems from several survey's that showed that their will be
a monumental shift in the real estate industry. Technology will be part of it,
but it will pale in comparison to the demographic and people changes in the
industry. It's expected that the amount of FSBO's in the very near future will
more than double because consumers are tired of being locked into a percentage
based fee schedule when there are portions of the transaction that they can
handle on their own.
Keep your eye on the industry, mainly the larger
companies like Coldwell-Banker and Century 21. They are getting curious and will
begin to look into the fee for service shift. Whether or not they implement them
will remain to be seen, but they are looking.
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