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"Meat-in-the-Middle" Toughest for FSBOs -
Part V
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Source: Julie Garton-Good ©2001
A la
Carte Fees & Fee-for-Services Agreements.
For-sale-by-owners are
voting with their wallets, purchasing the unbundled
real estate services they need, when they need them. But are there any
consumer cautions when purchasing fee-for-services a la carte?
And is a written agreement necessary when contracting
with a professional; and if so, what should it
contain?
The true unbundling prototype, a la carte fee-for-services
allows the consumer to choose what he needs, paying a
price for each individual service or group of
services. For example, an agent might charge a seller "x"
amount of dollars to "stage" the home for showing, "y"
amount for screening buyers to make sure they're
pre-approved for a loan, and "z" for lockbox and
yard signage rental. Or the agent might provide the entire bundle of
services to close the sale once the seller has
located the buyer.
When paying for a la carte services, there are two
consumer cautions:
1) Don't be tempted to gravitate to the
lowest-priced service. Instead, focus on the services
that will provide the results you're looking for, i.e. quick sale,
highest price, etc.
2) Don't let the sum of the parts
exceed the whole! In other words, if you find
yourself needing more help from the professional than initially planned, it
may be wise to change to a different compensation model
with the professional--- one that provides exactly
what you need in a more cost-effective manner.
It's
wise to use a written, detailed fee-for-services agreement. Not only can
you determine exactly what you'll receive, when you'll
receive it, and the compensation you're paying, it's
a great tool to schedule periodic check points with
the professional. Checkpoints built into your fee-for-services
agreement keeps you on track, makes the professional responsible for
checking in in a timely fashion, and allows you to
determine any additional services you may need,
ideally before you need them!
What type of clauses and language
comprises a fee-for-services agreement? I suggest
that you use a listing agreement as a loose template
to structure your agreement. It will provide the who, what, when, where, why,
how, and how much of your agreement as well as show you
clauses typically included in most real estate
service agreements. These include (but are not
limited to) the nondiscrimination clause, the severability clause,
the assignability clause and the dispute resolution/mediation
clause.
Depending on the real estate licensing laws in your state, you
may have an option regarding the relationship you
form with the real estate professional providing
fee-for-services. A client relationship means that the agent is
representing your interests and is able to advocate and negotiate on
your behalf. While this can be advantageous, not all
real estate services require this level of service
from the agent. That's why some states allow real estate
licensees to work in a more neutral capacity as transaction brokers. Under
this relationship, the licensee would provide you with
information, but would not advocate nor negotiate on
your behalf. The licensee is responsible for
disclosing and explaining the relationship options available to you before
beginning any business relationship, documenting your
choice in the fee-for-services agreement.
Be
sure that any fee-for-services agreement you sign clearly states how the
business relationship can be severed. Although most
professionals won't force you to remain in a
situation you aren't happy with, most contracts
require that certain provisions be met before severance can occur. These
usually consist of payment of all earned fees and possible
forfeiture of retainers placed with the
fee-for-services professional.
And what about retainers? Are they
necessary when a FSBO requires help? We'll discuss
them, as well as how using fee-for-services could help reduce
your risk, even as a successful for-sale-by-owner, in the next segment
of this series.
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