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"Meat-in-the-Middle" Toughest for FSBOs -
Part IV
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Source: Julie Garton-Good ©2001
You're
a FSBO who's convinced (finally) that you need help. You've opened
your mind (and your wallet) to the idea of paying a professional to
assist in the sale of your home. What type of payment
options could you negotiate in a fee-for-services
arrangement? Is there any way to partner with the
professional in order to reduce the amount of fees you pay? And what if you
find that you need more professional services than
initially planned? Could you defeat the purpose and
actually overpay using the fee-for-services approach?
While still in the infancy stage in most markets, the concept of real
estate fee-for-services is picking up incredible
speed. Fueled primarily by the bidding-war seller
markets (most markedly in California and the Northeast)
and online aggregators, consumers are making it known that they want to
access what they need AND are willing to compensate the
professionals who provide it.
With equal
vigor, consumers are designing thought-provoking, unique ways
to compensate fee-for-services professionals. And conversely,
professionals compensated by these new income models
are reporting that, for the first time, they're being
compensated in direct proportion to their expertise and
the services they provide. Here are just a few of the many innovative
approaches:
1. Percentage Fee: This isn't
that typical "traditional or range of market"
fees we see when glancing at multiple listing service ads, but one
determined by the amount of participation by the agent as well as
what stage of the transaction the agent enters to
assist the seller. For example, an agent entering the
transaction mid-stream might receive 50% of the
percentage commission "range of fees" typically seen in the
marketplace. But should the seller be capable of
doing some additional seller activities without aid
of the agent, it could serve as additional fee bargaining power for
the consumer.
2. Hourly fees: As discussed in Part III of this series,
hourly fees are often how consumers feel most
comfortable compensating the fee-for-service
professional. This is particularly true if they're 1) accustomed to paying
professional fees (to attorneys, CPAs, etc.) and/or 2) a
professional themselves who charges professional fees
and/or 3) a die-hard FSBO that balks at the thought
of paying a percentage commission or other fee he
terms "unjustified." I suggest that consumers protect themselves
against run-away hourly fees by capping the total
they'll pay (i.e. up to a maximum of "X")
and/or if fees do approach the cap, have the ability to renegotiate a
more cost-effective fee structure with the professional. Believe
it or not, this could be to switch to a percentage
fee!
3. Flat fee: This provides a safety net for the seller, but
does not reward the seller for any work he does to
assist the agent nor does it compensate the
professional for any extra work he provides. That's why a more attractive
alternative could be---
4. Flat fee (plus possible hourly fees & rebates): This is
a unique combination of a flat fee that's whittled
down by a predetermined hourly fee whenever the
consumer assists the professional in the sale. Conversely, the
professional receives additional hourly compensation (up to a cap) for
work provided that exceeds a predetermined amount of
hours. The consumer could assist with something minor
like holding an open house or showing the property
when the agent isn't available, or something major like
successfully negotiating price and terms with an unassisted buyer. The
agent isn't strapped doing activities that the seller is
capable of doing (emphasis on "capable.")
Conversely, the seller saves money and becomes a "team
player" with the professional.
Obviously, the downside of this
type of rewards system is the possible administration
involved. It's best to work on the honor system, using
language in the fee-for-services agreement that defines what type of
activities the rebate will and won't cover. Additional rebate
fee models include: rebate to buyer for services not
used (which could create a credit to the buyer at
closing), and percentage commission with rebate back to the
seller for services not used (i.e. a quick sale and speedy closing.)
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