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Sellers: If You Want It, Ask For It!
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Source: Julie Garton-Good ©2001
There's
nothing more frustrating to a ready, willing, and
seemingly able buyer than to lose an offer to another buyer
--- especially since the seller was not specific (down
to the letter) about what he expected to
receive.
Sure, there's the list price; but in today's fast-paced
market, a buyer/ prospect may offer thousands more
than the list price and STILL not be the lucky buyer
who gets the property!
That's why sellers should be as specific as
possible with buyers in what they want to receive and
achieve in a successful offer.
Let's tackle the major elements the
seller should be prepared to address with serious
buyers. I suggest that sellers (or their real estate agent)
prepare a "Suggested Contract Requirement" sheet to give to
buyers, outlining what they expect in the following:
Loan pre-approval
By now, it should go without saying
that buyers without loan pre-approval shouldn't be
competing in the current market; but sadly, some are. That's
why it's important for the seller to specify that buyers be pre-approved
for loans ample enough to fund the purchase price,
AND detail the type of loan and respective costs (if
any) the seller would cover.
For example, a buyer might claim to be
pre-approved for a mortgage of "x" amount.
What she fails to disclose, however, is that it's Veteran's
Administration (VA) financing and she expects the seller to cover her two
discount points. On a $140,000 sales price (with zero
down) that's a hefty $2,800 for the seller.
Or
what about the buyer who claims to have "cash" coming to him to fund
the purchase (often coming from proceeds of an estate
or settlement of a law suit.) The buyer's funds are
delayed. In order to close the sale, he must borrow
the money, causing the seller a three-week delay in accessing his
proceeds. Verifying the buyer's funding (which is tougher to do in a
"cash" sale) is vital for sidestepping
potential delays for the seller.
Earnest Money
In the old, slower school of home
buying a decade or more ago, buyers would offer a
meager amount of earnest money or even a post-dated check
with the idea that they could always up the ante if need be. In today's
market, more (rather than less) earnest money is advised
in most situations. Not only does it subtly signify
to the seller how financially motivated a buyer is,
but can serve as a buyer's first (and often only) shot at
a strong first impression to the seller.
By letting prospective
buyers know (in writing on the "Suggested Contract
Requirement" sheet) the minimum amount of earnest money the seller is
seeking, it places a strong buyer on equal footing with
competitors. It also gives a heads-up that if you
want a stronger foothold with the seller in this
area, exceeding the suggested minimum amount is certainly in order! If a
buyer structures an offer to include minimal contingencies
like obtaining financing in a certain amount and the
property appraising for at least the sales price,
etc., earnest money would be at little risk of loss.
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