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Sellers: Job-share with the Agent to Save on What You
Pay! - Part II
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Source: Julie Garton-Good ©2001
You've
decided that as a seller, you can do some of the tasks of selling your
own home but you'll need a professional to handle the balance.
But what guidelines can you use to calculate what
your share of effort is worth and how to negotiate
fair compensation with the professional?
While each agent/consultant
may have his or her own cost breakdown as a
reflection of an individual business plan, there are several ways you can
unbundle the costs involved to pay only for what you
receive;
1) As a percentage or portion of the whole: For example, lets
say that it appears you'll be able to perform one
quarter of the activities typically provided by the
agent. Successful negotiation with the agent/consultant
could result in fee savings of as much as 25%.
2) On an hourly or
flat fee: While this method can require a bit more record
keeping to implement fairly, it may allow you to easily obtain add-on
services from the agent/consultant that you later find you
need. These could include help in preparing to
execute your portion of the transaction and/or a few
more question and answer sessions making sure you're headed in the
proper direction on what you undertake.
3) Based on the
level of expertise required for the task: It makes sense that
activities performed by the agent/consultant requiring a higher level of
expertise should be worth more to you than those you
might easily duplicate yourself. In general, if you
need to trim costs in what you pay, preserving as
many of the higher-level specialty tasks the agent would
provide is your best protection. These could include negotiating, advocating,
and interpreting information on your behalf.
4)
Based on the length of the task: All elements equal, the longer the task
takes to complete, the more you'll be required to pay. That's
why it often makes sense to compensate tasks of a
long term using percentage fees, flat fees, or
combinations thereof. Before heading into strong-arm negotiating
with the agent/consultant, keep these rules of thumb in mind:
Some
components of the home sale are best not unbundled: Just like taking
a car engine apart expecting the reassemble to make perfect
sense, there are portions of the transaction that
become difficult and dangerous to segment into
individual tasks. You may find yourself agreeing to perform all
home showings only to realize that one showing leads you into
negotiating with an eager buyer. Since there are very
few home selling activities that don't overlap with
another, you may find yourself having to tackle something
you're ill-prepared or uncomfortable handling.
If you unbundle too
many parts of the sale and pay separately for each that
you need, make sure the total you pay doesn't exceed the whole! This can
happen if you're unsure on what exactly what you're capable
of doing on your own, only to find that it's less
than you anticipated. Having the option to switch
back to a more consumer-friendly fee structure and/or obtain
full-service assistance if necessary is a plus.
The empowerment
available today to home seller's is a real plus. You have
greater control of the transaction plus the ability to contribute what you
can to minimize cost. Just make sure, in the words of
Ben Franklin, that you don't become "penny-wise
and pound-foolish" in the process.
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