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Sellers: Job-share with the Agent to Save on What
You Pay!
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Source: Julie Garton-Good ©2001
A
seller recently posed an interesting question: "If agents are willing to
split fees with their competition, why not cut the
consumer some financial slack for helping the
property sell?"
The consumer was reassured when I told her that
not only were many agents already financially
partnering with consumers, the agents found it a
welcomed way to better manage their time!
In this article and the
second installment to follow, we'll cover how to
job-share with agents, doing the tasks you can and bartering for financial
credit against what you'd pay the brokerage and agent.
Where To Begin?
An easy place to start is with the
activities you have most control over---those that
deal with the property. Jot down the activities the agent
would perform in regard to the property. Next, decide which of those (if
any) you'd feel comfortable assisting with.
For example, let's say you detail that the agent shows the property,
holds the open house, and prescreens buyer/prospects
who call on advertising and the "for sale"
sign. You immediately disregard the latter since you feel it
involves an expertise that you lack. But that leaves showing the property
and holding the open house that you would feel
comfortable with.
In the traditional real estate listing model, the agent not only
ushered his buyer/prospects through the home, but
often accompanied all other agents and their
prospects when showing the home as well. Why? In a word,
control. It wasn't that the seller was incapable of "demonstrating"
the home, motioning to the room with the porcelain,
stating, "this is the bathroom". Moreover,
it was that the agent was concerned that the seller wouldn't see
the value of the agent's services and/or that the seller would say
something adverse or damaging about the property or
the seller's situation that could alienate a
prospective buyer.
In the reinvented world of real estate, progressive
agents realize how time consuming it is to show
property after property. Handing that activity to the
seller is a great way to build team spirit between them, give the seller an
added feeling of control, and cut the seller some
financial slack for his direct participation in a
successful sale.
Does this mean that the agent never shows a property? Hardly. But most
agents claim that until a buyer/prospect narrows the
hunt down to two or three properties, they rarely
accompany them on initial viewings. This allows the
agent to prioritize working only with motivated buyers and take longer
when showing the final two property selections in order to do a
thorough job of due diligence and information
gathering necessary for an expedient sale and risk
reduction for all parties.
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