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Arthur D. Little Report
In 1999, the National Association of REALTORS® commissioned the Arthur D. Little company (Cambridge, Mass) to provide a study of the Real Estate Industry.
NAR's Business Environment Study examines forces of change impacting the real estate industry, particularly technology. The study presents possible scenarios and describes the potential impact on the organization and the real estate industry. This report is great resource showing how technology and the consumer will change the business model and execution of the real estate transaction.
To review this 41 page report, click on the link below. You must have Microsoft Powerpoint or Powerpoint Viewer.
http://www.realtor.org/vlibrary.nsf/pages/files4/$FILE/little.ppt
Another great resource for market research is Gomez Advisors, Inc.
Gomez Advisors' Market Research studies are detailed examinations of a specific e-commerce industry, trends and consumer needs and preferences. This research demonstrates the potential market opportunity and describes profiles of potential customer types. Please review the State of Online Real Estate.
http://www.gomezpro.com |
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