In 1999, the National Association of REALTORS®
commissioned the Arthur D. Little company (Cambridge, Mass) to provide a study
of the Real Estate Industry.
NAR's Business Environment Study examines forces of change impacting the real
estate industry, particularly technology. The study presents possible scenarios and describes the
potential impact on the organization and the real estate industry.
This report is great resource showing how technology and the consumer will change the business model and execution of the real estate transaction.
To review this 41 page report, click on the link below. You
must have Microsoft Powerpoint or Powerpoint Viewer.
http://www.realtor.org/vlibrary.nsf/pages/files4/$FILE/little.ppt
Another
great resource for market research is Gomez Advisors, Inc.
Gomez
Advisors' Market Research studies are detailed examinations of a specific
e-commerce industry, trends and consumer needs and preferences. This research
demonstrates the potential market opportunity and describes profiles of
potential customer types. Please review the State of Online Real Estate.
http://www.gomezpro.com
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